Traction Suggestion: Trivia Night

One way to get a lot of users interacting on your Ninja Post forum at the same time is to schedule a weekly trivia night. This is an excellent way to leverage Ninja Post’s chat-like functionality since threads update in real time without the need to constantly refresh the page.

Plus it’s a great incentive to get users to try Ninja Post in the first place, especially if there is a small prize up for grabs. Once users try your Ninja Post forum and get a sense for how fun and interactive it is, we expect them to revisit your site on a regular basis.

snl_jeopardy

Engaging Users and “Homefield Advantage”

Today Mashable posted “4 Easy Ways to Engage Your Facebook Fans”. This article refers specifically to Facebook, but the concepts are applicable to any online community and dovetail with yesterday’s post to the Ninja Post blog, “Traction For Your Forum”. The four methods to engage users described in the Mashable blog post are:

  • Ask Their Opinion
  • Test Their Knowledge
  • Pair Promotions with Content
  • Thank Your Fans

However, this does beg the question: if you can engage with your users on Facebook, why bother creating a Ninja Post forum? Well, Ninja Post is not designed to replace your Facebook fan page — it’s supposed to complement it.

By channeling users from Facebook to your site you will obtain a “home field advantage”. For example, user content generated thanks to a forum on your own site will increase your presence in organic search results which will drive more users to your site. In addition, there are other benefits to “holding the conversation” on your own turf: advertising revenue, user statistics, and control over the look and feel of the site.

In sum, continue to engage with your users on Facebook, Twitter, and elsewhere on the web. However, don’t underestimate the importance of “home field advantage.”

Traction For Your Forum

Getting traction is a major hurdle for most online communities. With Ninja Post, we’ve taken steps to combat “participation inequality”. For starters, we lowered one of the main barriers to entry which is the registration process for new users. It’s easy for users to join a Ninja Post community by using their Google, Yahoo, Facebook, or Twitter account.

In addition to “one click registration”, Ninja Post makes it easy to cross post content from the forum to Facebook and Twitter. This allows forum content to “go viral” and draw in more users. Finally, we recommend leveraging Ninja Post’s ability to update threads in “real time” like a chat. Set a specific time to meet with your users so that everyone can interact simultaneously.

Here are eight more strategies to garner users, gain traction, and develop your community:

1. Seed content. Remember: no goes into an empty restaurant. Therefore add “seed content” to give life to your community. Do what it takes to keep the seed content fresh.

2. Invite friends to contribute. This is the easiest and cheapest approach. And most obvious. Start by asking friends and colleagues to contribute. This may require a personalized invitation. Perhaps even repeated invitations. But friends are generally willing to help, especially if the topic is of interest to them.

3. Use social media. Use Facebook, Twitter, and other social networks to invite contributors that you don’t know personally. Ask these users for feedback on your product and/or service. Couple this with a interesting content such as a contest of some kind. (See #5 below.)

4. Advertise. Consider advertising as a way to draw in users. Just be careful to target the right audience. For example, seek a complimentary website or mailing list on a related topic that you could partner with to advertise your site.

5. Be interesting. Entice people to join the conversation by making things interesting. For example, create some provocative threads. You can also offer discounts or coupons or hold a contest as incentives for people to get involved. The contest would not necessarily requires prize per se. However, inexpensive prizes for the top three winners could be enough to get people involved.

6. Obtain celebrity endorsements. I use the term ‘celebrity’ loosely. Think: bloggers or Tweeters that can give you a good word and drive users to your forum.

7. Highlight user contributions. People generally love to see their name in bright lights. Therefore, highlight user contributions to the forum on your main site. To help achieve this goal we developed a WordPress plug in that displays the most recent threads on your blog. If you have a print publication in addition to your website, that’s even better. Use your print publication to highlight user activity on your forum and vice versa.

8. Stay persistent. It’s not easy to build a vibrant community. It’s something that takes time to develop. However, stay persistent. Continue to seek new users using social media. Continue to reward users for their contributions. Continue to seek endorsements from popular bloggers and other luminaries in your field. Continue to keep your content fresh and interesting.

Posted by Mike Wilt on March 17, 2010 under General Discussion
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Ninja Post T-Shirts!!!

Ninja Post t-shirts are here. Designed by the one and only Mr. Totem. Only $20 — quantities are limited!!! Email mike AT ninjapost.com to reserve yours right now!

Front:

Front

Front – close up:

Front - close up

Back:

Back

Back – close up:

Back - close up

Posted by Mike Wilt on March 16, 2010 under News
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Shotput Ventures

Ninja Post is a proud graduate of the Shotput Ventures program, an Atlanta-based incubator for capital light web companies. It was a phenonmenal experience. You could say that we came for the seed funding but stayed for the exceptional mentoring.

Applications for this year’s class are now open and I encourage all aspiring entrepreneurs to apply. There is an early application deadline of March 22nd and a final application deadline of April 8th. More info, including the application form, are available on the SPV website.

Good luck to all applicants. Feel free to email me with any questions about the program.

Finally, here’s a list of other incubators entrepreneurs should consider applying to.

shotput ventures logo

Posted by Mike Wilt on March 10, 2010 under General Discussion
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On the Importance of Narrow Columns

When reading a newspaper or magazine, you may have noticed that it’s easy to read lots of text quickly. This may be because you’re reading Cosmo and not the Journal of Nuclear Physics but aside from a material’s complexity there is another important factor in play: the width of the text column.

A narrow column is easier to parse than a wide column. That’s because the brain can process text more quickly by moving the eyes downward instead of side-to-side. A common speed reading technique is to mitigate lateral eye movement by relying on peripheral vision to “gulp” a line of text in one shot.

Since a friendly user interface is one of our cornerstones, we set the content area for the default Ninja Post skin to be about 600 pixels wide. Coupled with a relatively large font, the content is easy for the reader to scan. Many forums set their main content areas to expand to the width of the user’s screen by default which makes it difficult to digest.

column comparison

Click to view full size image

The biggest downside to narrow columns is that it can make long pages. Thankfully it’s convenient to scroll down using the browser’s scroll bar, “space bar short cut”, or scroll wheel on a mouse.

Posted by Mike Wilt on under General Discussion
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Dancing Broccoli Syndrome

One of the goals of Ninja Post is to offer a clean and elegant user interface. In other words, the interface should be very easy on the eyes.

As part of this mission, we seek to eliminate the scourge known as “Dancing Broccoli Syndrome” or DBS. DBS plagues many old school message boards and can be defined as the gratuitous overuse of animated emoticons to the point where it makes it difficult to separate the content from the flashing .gif files.

Every Ninja Post forum that comes to life is a blow against this terrible affliction. We invite you to stand up and join us in this battle.

           
Posted by Mike Wilt on March 8, 2010 under General Discussion
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New feature: Let me Google that for you!

Typical scenario: A user posts a question with an answer that could easily be found via Google.

Our solution: Integration with the website Let me Google that for you.

To our knowledge, Ninja Post is the first—and currently the only—message board with this feature. We hope that it comes in handy. The pictures below show how this feature works.

Step 1: Compose reply to ridiculous question using handy “goog” button.

Let me Google that for you - Step 1

Step 2: Post Reply.

Let me Google that for you - Step 2

Step 3: Link takes reader to Let me Google that for you website.

Let me Google that for you - Step 3

Step 4: Results are displayed in a new window.

Let me Google that for you - Step 4

Posted by Mike Wilt on March 7, 2010 under General Discussion
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The 90-9-1 Rule

The “90-9-1″ Rule states:

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.

Participation Inequality Pyramid

One of our goals with Ninja Post is to achieve a more equitable participation distribution in online communities. To combat this phenomenon, known as “participation inequality” we have made the following items cornerstones of Ninja Post software:

  • Make it fast and easy to sign up.
  • Make the site fast and responsive – this is CRUCIAL!
  • Send email alerts when one of their threads is updated to draw users back to the site.
  • Allow users to vote a post up or down as a way to get involved without having to compose a reply.

We’re also considering other ways to entice—and enhance—participation. For example, eBay’s reputation system and other “reward mechanisms” are models that we’re considering.

Posted by Mike Wilt on under General Discussion
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Brain Jazz

Life is a lot like jazz… it’s best when you improvise. —George Gershwin

One inspiration for Ninja Post was borne out of an interview that I conducted with Steve Silberman several years ago. Steve is a co-author of the book Skeleton Key: A Dictionary for Deadheads and he is a contributing editor at Wired magazine.

Steve noted that The WELL, one of the earliest online communities, was once described as a stage for “brain jazz”: a global improvised jam where knowledge is the medium of exchange instead of musical notes.

To bring the notion of brain jazz to life, every Ninja Post thread updates in real time. We combined the stability of a traditional message board with the dynamic nature of a chat room. This makes the forum experience more fun, interactive, and improvisational.

Posted by Mike Wilt on March 3, 2010 under General Discussion
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