3 Strategies To Test Your Forum Community Concept

Assuming you have enough traffic to make a forum viable, what steps can a webmaster take to test their concept prior to investing too much time or money into a new forum?

After all, galvanizing users to contribute to your forum can be challenging. Overcoming the empty restaurant problem, getting users to make their first contribution, or simply finding likely participants is often easier said that done. Even when done correctly, this process can be tedious and slow moving.

In this post, we identify three techniques to test your community concept and generate more activity in less time.

  1. Lighting rod. This strategy involves bringing in a well known, well respected, and possibly even controversial figure to the forum. Think of this person as a high powered influencer, like a company’s CEO or a special guest brought in to entertain questions from users. (Note: mature forums often have a handful of “power users” that serve as de facto lightning rods.)
  2. Magnetic force. This strategy relates to the subject matter of your forum. How is your forum positioned? We have found that if your forum can help people get laid or make money, users will flock to you. In cases where the forum topic is mundane, we advise altering the topic to be more appealing or employing the lightning rod strategy described above.
  3. Anchor. The “anchor” strategy refers to common interest that brings people together. For example, an anchor could be a physical location such as an office building or college campus or it could be a cause that binds people together (such as those afflicted by the same disease). Another example of the anchoring strategy is bringing together people who share the same goal.

If you have adequate traffic and feel prepared to employ at least two (if not all three) of the strategies described above you should be in good shape to proceed with your forum community. If not, take a step back and consider how you can make your concept more provocative.

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