We recently examined the types of banner ads that your forum needs. But that leads us to another popular question: what are some other ways to generate advertising revenue from your forum?
After all, banner ads are notorious for their low click-through rate and many users find them annoying because they distract the user’s attention from the page’s actual content.
Some additional options include:
- Sponsored threads. The sponsor pays to post a “sticky” thread on the forum. The sponsor may run a contest or giveaway as part of their promotional thread and the sponsor can ask for feedback from users.
- Board takeover. The sponsor receives a dedicated background image advertising their service or event.
- Newsletter sponsorship. The sponsor is featured as the sponsor in the forum’s weekly or monthly newsletter.
- Inter-text ads. The sponsor pays for certain keywords which are hyperlinked to the sponsor’s site on a cost-per-click (CPC) basis or for a monthly fee.
No matter what method of advertising is used, we strive to create a win-win-win scneraio where the forum owner generates revenue, the user gets something of value (e.g., free swag from a sponsored thread), and the advertiser gains the exposure they desire.