In last week’s blog post we noted, “Forums are desktop applications in a mobile age.” On the bright side, we believe that many existing monetization strategies for forum communities remain applicable no matter how their users access a given forum. However, for a forum to remain profitable, its audience must stay engaged and user contributions must remain high. If forum owners offer a lousy experience to users on mobile devices, contributions will decline. If contributions decline, then so does the ability for site owners to generate revenue.
We believe that users on mobile devices are unlikely to write long posts. On the other hand, we believe mobile users are likely to post pictures while on-the-go. If the old saying that a picture is worth a thousand words is true, then the shift to mobile represents a great opportunity to capture interesting and provocative user generated content.
This opportunity explains why one of our most important goals is to provide users with an outstanding mobile experience. Ninja Post already provides a user interface specifically designed for mobile devices and supports mobile photo uploads when users are on-the-go. The next step is to support mobile video uploads; a feature we plan to introduce very soon.