In his book “To Sell Is Human”, which we mentioned in a post earlier this week, author Dan Pink describes something called the “Pixar Pitch”. He states that all Pixar movies follow the same formula:
- Once upon a time…
- Every day…
- One day…
- Because of that…
- Because of that…
- Until finally…
A Pixar movie about Ninja Post would go something like this:
Once upon a time, a young woman launched a website about healthy eating. Every day she wrote a new blog post and added new pictures. One day she noticed she was getting thousands of visitors. Because of that she felt obligated to help everyone that came to her site. Because of that she started to go crazy as it became impossible to reach every user individually. Until finally, she realized that a Ninja Post forum would give her users a place to work together and build friendships and free her to focus on her site.
As a bonus, the forum helped her generate more revenue and raise the profile of her site. Then, her Ninja Post forum magically turned into a prince and they lived happily ever after.*
* DISCLAIMER: our “prince metamorphosis” feature is still in development.
