In this day and age when 50% of forum traffic comes from users on mobile phones or tablets, every forum should have a fancy icon that users can add to the home screen on their phone. Kind of like a badge of honor users can add to their mobile device. We are happy to report that we have begun rolling out this functionality for our clients.
One of our goals is to create habits among users. When they’re bored and take out their phone, we want them to see what’s happening on their favorite forum! Requiring users to open the web browser on their phone and then navigate to the forum is a cumbersome process and one we want to avoid. After all, one key to creating new a habit is to make sure the habit easy to adopt and we’re mindful of that fact.
Getting users to add a sweet icon to their phone reinforces the “Hey, when you’re bored come see us!” habit and it acknowledges the dramatic shift from desktop to mobile.