Jeff Bezos And The “Regret Minimization Framework”

The quote from this Jeff Bezos interview (see video below) is applicable to anyone but it’s especially applicable to entrepreneurs. In particular, this line stands out: “I knew the one thing I might regret is not ever having tried.”

Ninja Post is especially keen to partner with other entrepreneurs who share this sentiment. If your company can benefit from Ninja Post, let us know.

The full quote and YouTube video follow:

I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

I knew that when I was 80 I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the internet that I thought was going to be a really big deal. I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not ever having tried.

I knew that that would haunt me every day, and so, when I thought about it that way it was an incredibly easy decision. If you can project yourself out to age 80 and sort of think, “What will I think at that time?” it gets you away from some of the daily pieces of confusion.

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