Last week, we discussed how the “Like” button on your forum triggers an engagement loop. In the same way that forum communities must make the registration process for new users both obvious and easy, the “Like” experience must be intuitive.
Here are the rules we follow for the “Like” button on our forum communities:
- Make it prominent. The “Like” button must be obvious and easy to use.
- Provide visual feedback. Give feedback to the user after he or she presses or taps the “Like” button, so they know their feedback was recorded. This needs to happen almost instantly even though this can be challenging if the user has a slow connection.
- Reward and notify the recipient. Award reputation points to the content creator who earned the “Like” and send them an email notification with the good news. Chances are that user will come back and pay it forward to someone else, which will spark a new loop.
The “Like” experience is satisfying for everyone involved. It draws people into the conversation because it does not require much effort. Finally, it’s a great tool for both new and old members alike to stay engaged with the community and bring the tribe members closer together.