While it may seem obvious to some, when a user engages with you in some way—joins your email list, follows you on social media, joins your forum, etc.—it is polite and potentially lucrative to personally welcome them and thank them for following you.
For starters, this act of kindness creates a warm and fuzzy feeling and tells the person they’re “more than just a another follower”. Incidentally, this moment also represents a perfect opportunity to make a request of the user. It could be a request for feedback about a new product, a question about the biggest challenges they currently face, or the next steps the person can take to build a stronger relationship with you.
In the best case, a good welcome message provides instant value to new users when they join.
We have found this opportunity is often overlooked by forum owners. However, the Ninja Post platform is designed to help you avoid this costly mistake because we allow site owners to automatically send a Personal Message to new users when they join your forum community. By welcoming users, forum admins can accomplish three important goals:
- Nudge the user to proceed. For example, you can encourage the user to introduce himself or herself or to create a new thread. Many people are bashful when they join a new group and never get involved beyond lurking. A warm introductory message helps users get comfortable right away.
- Alert the user about special deals, new products for sale, account upgrades, etc. When a user joins your forum his or her enthusiasm is very high and he or she might not be aware of products for sale. Bring this information to their attention.
- Set expectations for user behavior. By explaining what is or is not tolerated, the site owner can set a constructive tone for the entire community. The user gets a direct line of communication with the site owner. This approach encourages members to work together and help one another and is designed to reduce vicious personal attacks and things of that nature.
Not everyone will take you up on your offer… but it doesn’t hurt to extend a warm welcome to new users. As long as your platform can take this action automatically on your behalf it’s a no-brainer to implement. How you take advantage of this opportunity to engage is up to you!