Email alerts from forum communities come in different shapes and sizes. Or to put it more accurately, email alerts can be short bursts that are sent instantly or they can be a bit longer and contain a summary of hot content from the day, week, or month.
1. Examples of instantaneous alerts are:
- When someone adds a new thread to the community.
- When someone replies to a thread you’re participating in.
2. Examples of summary alerts are:
- A monthly newsletter.
- A daily digest.
Sending too many emails causes users to unsubscribe and disengage completely. If you don’t send enough emails, users will forget your forum exists. It’s necessary to strike the proper balance. We have found that it’s crucial to let users choose how they consume content like email alerts because each user will have a different preference.
In any case, we believe email alerts are opportunities to encourage users to participate. Sometimes users need an extra nudge to share their $0.02. Our goal is to inspire more activity and spicing up the email alerts with an ask or a trigger is an easy but often overlooked way to get users to contribute to the forum.