We theorize three components feed on each other in a cyclical manner so that a site owner is willing to work on his or her forum community over an extended period of time:
- User activity
- Motivation for site owner
- Effort by site owner
User activity motivates the site owner to put effort into his or her forum community. In turn, this generates more user activity which creates renewed motivation for the site owner which compels him or her to keep working hard. We believe this cycle is one way to describe why site owners are willing to invest so much time and energy into their forum communities. It also illustrates how the site owner feeds off the users and vice versa. Can’t have one without the other, it seems.