Ninja Post is unique because we are focused on (1) getting users to participate; and (2) analyzing user generated content. We previously discussed the importance of achieving a high participation rate. In this post, we discuss the benefits of analyzing user generated content.
Ninja Post’s Statistics page and Trending Content Dashboard summarize the most popular topics, aggregate the most popular search terms drawing traffic to the forum, and graph visitation trends. We believe that a site’s forum analytics reveal trends that show what users are really interested in. This information can be used in turn to inform content decisions for the main site.
Forum analytics such as those provided by Ninja Post have a significant impact on a forum’s ability to generate revenue. Site owners can identify advertising opportunities that might otherwise go unnoticed. Advertising partners can rest assured they’re reaching their target audience. Finally, forum analytics are necessary to craft the community newsletter, which is a lucrative and often overlooked tool to generate revenue from a forum community.
Above: A snippet from the forum statistics page.
Above: A snippet from the Trending Content Dashboard.