For any platform with user generated content, a “Like” button generates lots of reward for little effort, which is crucial. Given the ongoing surge in mobile usage among forum communities, it’s more important than ever to give users an easy way to participate. By comparison, writing a reply requires time and patience and brain power, three commodities that are always in short supply.
For one user to acknowledge another with a single click or tap is a simple but powerful act. It’s gratifying for the “Liker” because they get to display gratitude and give their stamp of approval by attaching their name to the post. Likewise, it’s gratifying for the content creator to be recognized in such a way and it encourages him or her to return to the forum to add more content. After all, most people love to garner approval from their peers.
On the Ninja Post platform, “Liking” something starts the feedback loop in the Hooked Model because “Likes” are connected to the user’s reputation score. So when a post gets lots of “Likes”, the reputation of the person who made the post improves. This approach forces users into a symbiotic relationship where users need to be friendly and helpful toward one another to improve their reputations within the community.
The above image shows a popular post and a popover window that displays everyone who “Liked” the post.