Earlier this week, we examined why unpopular forums require so much effort. One reason is that it’s easier for large crowds of people to generate compelling content than for a single individual or a small group. Let’s explore this notion in more detail.
We know that compelling content is usually controversial, provocative, or extreme in some way. However, many site owners simply don’t have time to create provocative content or they prefer to remain neutral because of their status as leaders in the community.
In other words, the court jester can entertain crowds in a way that a king cannot. It is exhausting to play the role of king and court jester at the same time. And, successful forum communities usually a have a large number of “court jesters” operating at the same time.
But it’s not just the court jester-types that make forum communities spring to life. In actuality, popular forum communities are filled with all types of people. It’s the variety of viewpoints, personal experiences, and character traits that make forum conversations so compelling. Large groups generate the best forum content because it is impossible for a single person or small group of people to emulate this vast array of personalities.