One question we get is about inserting banner ads on your forum. How does a community manager strike the right balance? Too many ads will antagonize users and muddle your forum’s content. But fail to include any ads and your forum may not generate enough revenue to keep going.
While we recommend showing fewer ads to users who are logged in, we have found these four types of banner ads are useful. In order of effectiveness:
- Header (all pages): 728px x 90px
- Mobile header (home page only): 320×50
- In between post content (display thread page only): Two ads side by side at 300×250
- Footer (all pages): 728px x 90px
This image shows banner ads in the header (#1) and footer (#4) on your forum.
The mobile header (#2) is an important ad because so much traffic comes from users on mobile devices.
This image shows two 300×250 advertisements inserted in between posts (#3) on the display thread page.
With Ninja Post, site owners can customize the display of banner ads to meet their needs. Advertisements can be tailored to certain locations and shown to certain types of users. (E.g., only show to users who are not logged in.)