The 4 Types Of Banner Ads Your Forum Needs

One question we get is about inserting banner ads on your forum. How does a community manager strike the right balance? Too many ads will antagonize users and muddle your forum’s content. But fail to include any ads and your forum may not generate enough revenue to keep going.

While we recommend showing fewer ads to users who are logged in, we have found these four types of banner ads are useful. In order of effectiveness:

  1. Header (all pages): 728px x 90px
  2. Mobile header (home page only): 320×50
  3. In between post content (display thread page only): Two ads side by side at 300×250
  4. Footer (all pages): 728px x 90px

This image shows banner ads in the header (#1) and footer (#4) on your forum.

forum_banner_ads_header_footer

The mobile header (#2) is an important ad because so much traffic comes from users on mobile devices.

forum_banner_ads_mobile

This image shows two 300×250 advertisements inserted in between posts (#3) on the display thread page.

forum_banner_ads_inside_thread

With Ninja Post, site owners can customize the display of banner ads to meet their needs. Advertisements can be tailored to certain locations and shown to certain types of users. (E.g., only show to users who are not logged in.)

2 Responses to The 4 Types Of Banner Ads Your Forum Needs

  1. Pingback: 4 Ways To Advertise On Your Forum (Besides Banner Ads!) | Ninja Post | Hosted Forum Software

  2. Pingback: Three E-Commerce Integration Techniques For Your Forum | Ninja Post | Hosted Forum Software

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