We know that more and more users access their favorite forum communities on their phones and tablets. This trend will continue to accelerate. How should community managers react to keep their forum active? In this blog post we examine three options.
1. Do nothing.
The low cost, low stress approach. We find that a typical end user will “suffer” through a poorly designed platform if the community has achieved “critical mass” and the user generated content remains entertaining. This approach seems risky because there is so much competition for users’ attention.
2. Responsive design.
The modern approach. In this scenario, the forum platform maintains the same functionality but the page automatically responds to the size of the user’s device when it loads. Some custom programming is required but the underlying mechanics of the site can typically stay the same.
3. Build a native app.
The “app store” approach. This approach is appealing because it gives you “shelf space” in the app store. But it can be expensive and time consuming. Tapatalk is one option that exists to port your forum into its own app but a branded version of your forum requires a $99 setup fee and ongoing costs of $69 per month.
We are fans of the second option — responsive design for forum platforms. The biggest drawback to this approach is that, as a forum owner or community manager, you’re competing against apps like Facebook and Instagram that sit right on the home screen of the user’s phone. Unfortunately, a responsive forum platform does not automatically give you presence on the home screen of the user’s mobile phone.
In this day and age, such a presence is necessary to win the attention of your users. When they’re bored and looking at their phones, it must be easy for them to access your forum.
We create a shiny shortcut for Ninja Post forum communities but we typically rely on users to add the shortcut themselves. It is preferable to take steps to add your forum to Apple’s App Store and to the Google Play store, and this is a service we are beginning to offer to the website owners we work with.